I believe that modern American society has alienated individuals. By creating endless options to everyday life, we are creating a totally personalized separate experience from the rest. Advertisements sell the idea that the product was made special for you – Each time one buys into a product, a company, a social trend, they are also buying into the beliefs that are backed by those things. For instance L’OREAL reminds us, “Because your worth it” but it doesn’t give us any real understanding of what that means. We use products as comfort mechanisms, their branding views and beliefs slowly becoming our ideas. And those ideals are backed by so many justifications. This overwhelming rational of the modern person requires a customized life. The truth is that the products and their beliefs…